Podcasting - Friend or Foe?

Podcasting is something I’ve been hearing a lot of over the past few months and sometimes I’ll even listen to one or two of them. Recently I had an indepth look at what was on offer in the public podcasting arena, and from what I saw was quite dissapointing. The majority of podcasts that were listed were outdated after only a handful of podcasts, the first few opening weeks had a number of tightly released podcasts quickly dwindling off to nothing after that.

Podcasting can be a great tool to marketing your business providing you have something valuable to discuss that will keep listeners interested week in, week out. After all unless the end user can get some value out of what is being discussed then I hardly see a point in doing it at all. Podcasting like any other means of advertising requires effort and a plan. Let’s hope that we can see some valuable podcasts as this new technology settles down and the men get sorted out from the boys.